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D.W.Knight Associates - enlightened direction.
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founded in 1984.
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D.W.Knight Associates - enlightened direction.
D.W.Knight Associates - enlightened direction.
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Tourism & Cultural Industries.
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Economic Development.
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Community Planning.
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Tourism and Cultural Industries.
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Selected Clients.
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  • Government of Newfoundland and Labrador, Department of Tourism, Culture and Recreation
  • Hospitality Newfoundland and Labrador
  • Torngåsok Cultural Center, Nunatsiavut
  • Springdale Chamber of Commerce
  • Atlantic Opportunities Agency & Tourism Atlantic
  • Newfoundland Symphony Orchestra
  • Gros Morne Co-operating Association
  • Miawpukek First Nation
  • Irish Loop Development Board
  • East Coast Trail Association
  • Toulinguet Players, Twillingate
  • Labrador Straits Historical Development Corporation and Chamber of Commerce
  • Coast of Bays Tourism Development Association
  • Labrador Metis Nation
  • Harry Baikie Cultural Centre Steering Committee
  • Corner Brook Economic Development Corporation
  • Newfoundland Symphony Youth Choir
  • Department of Canadian Heritage
  • O'Brien's Whale and Bird Tours
  • Town of Ramea
  • Placentia Area Theatre d'Heritage Inc
  • Resource Centre for the Arts
  • Town of Trinity
  • Vintage Learning Vacations
  • Cupers Cove Heritage Foundation
  • Heritage Foundation, Newfoundland and Labrador
  • Town of Holyrood
  • Cape Breton/Newfoundland and Labrador Tourism Marketing Partnerships
  • Town of Bonavista
  • Newfoundland & Labrador Food Services Associaton
  • Newfoundland Tea Company
  • Forteau Fine Foods
  • Newfoundland and Labrador Agri-Foods Division
  • Woody Island Resort
  • City of St. John's
  • Provincial Arts and Culture Centres
  • Newfoundland and Labrador Housing Corporation
  • Eagle River Development Association
  • Noranda Inc
  • Petro-Canada
  • British Petroleum-Selco
  • Towns of Hopedale, Makkovik and Rigolet
  • North Atlantic Aviation Museum
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In 2004,we marked Twenty Years! of helping to build tourism, cultural and arts enterprises and strengthen communities. Over eighty-five assignments have been completed in all regions of Newfoundland and Labrador and elsewhere in Atlantic Canada.
In addition, we have completed numerous land use planning projects with both direct and indirect impacts on the tourism industry, for public and private sector clients.
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. Thank you to all our clients - D.W.Knight Associates. Thank you to all our clients - D.W.Knight Associates.
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The work has involved extensive market research, product development, business planning and economic impact assessment.
The Result: an in-depth understanding of global and local travel markets and how to take the tourism industry to the next level in Newfoundland and Labrador and the Atlantic Region.
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The other main focus of our work and passion is Cultural Industries and the Arts, where strategic plans and business plans have been completed for a variety of clients. We think that it is the fusion of this province's rich heritage with the inspired creations of our artists that will produce the most exciting year-round tourism products for the future. .
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Examples of current/recently completed assignments:.
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  • Analysis of Economic Benefits and Growth Potential, East Coast Trail
  • Newfoundland and Labrador Tourism Product Development Strategy (Partner - EPG Canada)
  • Strategic Business Plan 2004-2007, Resource Centre for the Arts
  • Participant, Nunatsiavut Tourism Round Table, February, 2004
  • Viking Trail Tourism Secondary Opportunities Study, May, 2004 (Partner - Ron Fougere Associates)
  • Feasibility Study, Atlantic Canada Eco-Adventure Professional Development Program (the resulting GMIST Centre is located in Gros Morne National Park) (Partner - Dr. Ross Cloutier)
  • Tourism Development Strategy, Labrador Metis Development Corporation
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In Addition, we have successfully completed a wide range of interesting projects in the recent past, such as:.
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  • Tourism Industry Standards: Plan for a Sustainable Tour Boat Industry within the Witless Bay Ecological Reserve, and Newfoundland and Labrador Accommodation Requirements Study (Partner - Ernst & Young); the latter reviewed the accommodations plant and developed training requirements and recommendations for a provincial grading system
  • Food and Cuisine: Feasibility of a Farmers Market; Strategic Plan for the Development of Agritourism Products, and a Strategic Plan for the revitalization of Taste of Newfoundland and Labrador
  • The Newfoundland and Labrador Product/Market Match Strategy, Cultural and Heritage Tourism Component (Partner - EPG Canada)
  • Community Planning for Tourism: Cupids Heritage Master Plan, John Guy 1610 Plantation (Partners Tract Consultants and Ron Fougere Associates); analysis of building and zoning standards, CMHC and several municipalities; tourism plans, several communities and regions
  • Strategic Plans, including Newfoundland Symphony Orchestra Association and Heritage Foundation of Newfoundland and Labrador
  • Business Plan and tour package development, Vintage Learning Vacations
  • Cultural Tourism Development Plan, for Labrador Straits Chamber of Commerce
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municipal issues.
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A number of tourism issues relevant to Municipalities surfaced in 2003/2004, during preparation of the Newfoundland and Labrador Tourism Product Development Strategy, in which D.W. Knight Associates played a key role.

The issues include: land use planning and management, community environmental quality and character, working effectively with the non-profit sector, offering tourism experiences that complement rather than duplicate those of other communities and planning for summer and winter season opportunities.

Councils will need to take strategic actions in areas such as these if their communities are to become successful tourism destinations. Some are easier to solve than others but they all need to be informed by quality, well interpreted research that identifies the needs and trends of the marketplace.
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c. 2005 d.w.knight associates.

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